Our Services
At Strategzilla, we are more than just a PPC agency
Complete Listing Optimization
We rebuild listings so they convert the traffic your advertising pays for. SEO, content and advertising are handled by the same team, so the keyword research done for your campaigns feeds straight into your titles, bullets and backend terms.
What this includes:
- Keyword and search query research
- Title, bullet and description rewrites
- Backend search terms
- A+ content
- Image and video direction
- Brand Store build and maintenance
- Split testing through Amazon’s own experiments
PPC
Management
We run Sponsored Products, Sponsored Brands and Sponsored Display for brands selling in the UK and US. Campaigns are managed against total advertising cost of sale and product level profit, not campaign level ACoS alone, because a lower ACoS on a shrinking account is not a win.
What this includes:
- Account structure and campaign build
- Keyword and competitor research
- Daily bid, placement and budget management
- Search term review and negative keyword control
- New product launch support
- Monthly reporting on TACoS and product level profit
Optimisation is manual and handled by a named account manager. We do not hand your account to a bidding tool.
Amazon DSP Advertising
We plan and run programmatic campaigns through Amazon DSP, reaching shoppers on and off Amazon using Amazon’s audience data. It is used to retarget lapsed buyers, defend your brand against competitor conquesting, and reach audiences that Sponsored Ads cannot.
What this includes:
- Audience strategy and segmentation
- Creative specification
- Campaign build and optimisation
- Measurement through Amazon Marketing Cloud
FBA Reimbursement
Amazon loses, damages and mismeasures inventory, and the money is only returned if someone claims it. We audit your account for discrepancies, prepare the evidence and file the claims.
What this includes:
- Inbound shipment reconciliation
- Lost and damaged inventory claims
- Fee and dimension error recovery
- Monthly recovery reporting
Account Management
Full operational management of your Amazon account. This covers the day to day work that sits behind advertising and is usually what holds a brand back.
What this includes:
- Catalogue and listing management, including bulk uploads, variations and size charts
- Inventory and FBA shipment monitoring
- Order and returns oversight
- Seller Support case management
- Pricing, deals, coupons and promotions
- Account health monitoring
- Reporting on sales, traffic and profitability
Our credentials
- Amazon Ads Verified Partner, listed in the Amazon Ads Partner Directory
- Amazon Marketing Cloud certified
- Amazon Sponsored Ads and Sponsored Ads Advanced certified
- Amazon Ads Programmatic Solutions certified
- Strategzilla Ltd, registered in England and Wales, company number 13826682
Results
Named client results and feedback are on our testimonials page.
Every client also gets access to the Strategzilla analytics platform, which connects directly to Amazon’s APIs to show live sales, traffic, inventory and advertising data in one place, with profitability calculated at product level.
Strategzilla Analytics Platform
Our proprietary data intelligence platform connects directly to Amazon SP-API to surface real-time sales, traffic, inventory, and advertising data across all managed accounts, giving our team the edge to make faster, smarter decisions for your brand.
Learn More →
Get In Touch
UK Office: 93 Bailiff Street, Unit 4, Northampton Northamptonshire, NN1 3EA,UK
