We own a portfolio of household cleaning brands with a focus on American Made and 8 figures in revenue on Amazon US. We are growing significantly and continuing to expand our product selection. Strategzilla is a key partner. No one gets more of my time than them, because I see the best ROI on the time and capital I invest working with them.
Before we hired Strategzilla, our best-in-class products were losing market share to lesser competitors as our RoAS was decreasing and TACoS increasing. We were struggling to get the proper traction with product launches. We were not holding organic keyword rankings we had previously held for years. We anticipated continual loss of market share and cannibalization by lesser products resulting in a net loss to all our customers.

Strategzilla is not only highly competent and incredibly knowledgeable about Amazon, but they have a winning mindset and extreme focus on data. The combination of their skills and approach to Amazon guarantees a strong ROI on my time and capital I spend with them. On top of that, they’re genuinely great to work with – people I would totally enjoy a pint with when not nerding out on Amazon.

Within weeks of engaging Stategzilla, they totally rebuilt my Sponsored Products, Sponsored Brands, and Sponsored Display campaigns following best-in-class practices, driving revenue growth, keyword ranking improvements, and carefully controlling traffic and conversions to stay within target KPI’s. We have consistently been beating our targets week-over-week. On top of all that, Strategzilla has reworked the copy and content on all of our listings, increasing CVR and representing our brands more appropriately for our customer audience. We are even building out reporting dashboards to monitor the health of our Amazon business so we can act proactively versus reactively, something we have never had the luxury to do before.

Strategzilla acts like a partner rather than an agency. They continually choose the best path and direction for our brands, even when it may not be the fastest path for them to profit on our account. They realize that long term, a partnership is far better for everyone, but only when a partner drives true value, which is why few other agencies work like them. Strategzilla’s focus on data is key to our success and why we work so well together. There is no guesswork in what they do. We establish experiments, test them, and iterate until we see success. This approach will guarantee continued improvement and optimization, week-over-week, month-over-month, and year-over-year. I look forward to a long partnership with Strategzilla.

Outside of the fact that I selfishly would prefer to hoard all of Strategzilla’s time for my business, I would not only recommend Strategzilla to anyone, but would say they are likely the single best asset your business can invest in. If Amazon sales account for a significant percentage of your revenue and you intend to stay, build and deepen your moats, grow, beat KPI’s, and ensure your business’ on-Amazon marketing is highly optimized, Strategzilla is a perfect potential partner.

Strategzilla had to twist my arm to write this review because I genuinely don’t want to share them. I really cannot say anything negative about our experience and partnership other than that I am jealous they get to have all the fun nerding out on our data while I have to actually run the business.