In the first 90 days, sales improved by 65.98%, indicating strong early traction and accelerated revenue growth. During the same period, TACoS increased by 12.25%, reflecting more efficient ad spend and a healthier balance between paid and organic performance.
Challenges
Limited brand presence and performance momentum.
Listings not indexed for core search terms.
Strong potential to elevate brand visibility through improved impressions and sessions.
Significant opportunity to establish a cohesive, long-term strategic roadmap that aligns scalable growth, content development, and ongoing optimisation.
Solution
Created a 6 month growth strategy to improve SEO, CVR and PPC. Conversion rate improved by 80.14% from the launch. The click-through rate (CTR) increased by 33% in 90 days, rising from 0.36% to 0.48%.
Built product‑specific strategies for each ASIN, elevating performance with improved A+ Content and an optimised image stack.
Optimised listings with premium, benefit‑driven copy and strong SEO keywords to elevate brand positioning.
Enhanced CVR by prioritising benefit‑focused content and redesigning all creative assets to reflect the brand’s story.
Established product‑level TACoS targets and focused on high‑value placements to drive organic ranking without overspending.
Redirected budget toward high‑conversion ASINs to drive stronger performance and higher efficiency.
elevate your brand to the next level
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