First 3 months PPC sales increase 83%, Total sales increase 166% while TACoS decreased 5.43%.

Challenges

Challenges

TACoS increased more 8% which negatively impacted the net margin as brand has low margins.

There was no growth month over month. Sales decline by 25% within 3 months before we took over.

There was no growth month over month. Sales decline by 25% within 3 months before we took over.

Lack of strategy to grow brand in the niche.

Solution

First 3 months PPC sales increase 83%, Total sales increase 166% while TACoS decreased 5.43%.

Optimise all listings for better SEO, rewrite copywriting to focus more on why we are better and benefit of the product

Created customized strategy for each product as brand had alot of child ASIN.

Content strategy is a core solution for a better CVR. Focus more on benefits rather than features. Work on towards A+ premium rather than A+ content.

Restructured the PPC campaigns, cut the wasted ad spend within 3 days which resulted in 5% TACoS decreased within 3 weeks.

Increase sales by covering more placements with exact match placements rather than mindset of try to find more keywords. The reason is this is sub-niche products and only handful of keywords will perform well.

Testimonial from CEO

Highly thumbs up to the strategzilla team. We are a 7 figure brand on Amazon and it’s our prime focused selling platform. Amazon is changing how they do things. It’s very difficult to keep up with them. It’s almost a full time job to run an Amazon store and partnering up with Strategzilla made our life so much easier, especially with PPC. It’s very hard to control your ACOS, TACos and still be able to grow the brand.

I have already worked with 3 agencies before I started working with Strategzilla. The last agency I worked with had an automation tool which increased my TACoS really highly which left me with no money to run the business. Tayyab and Atif are great at helping with any issue we have with our Amazon account and we discuss different strategies in our meetings. They have brought my TACoS down where it’s extremely manageable. They also manage my reimbursements where they recover everything Amazon damages or losses and all I have to do check my reports once a month.

They have also redone all my listings SEO and content which looks so appealing. This has resulted in improving our conversion rate. I have a lot of great things to say about strategzilla and I highly recommend them. If you are looking for a great partner rather than just another agency.

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$275101 increase in first 8 weeks which is 20% increase. YoY: $4.7millions sales increased in Q1+Q2.