In the first 60 days, we launched PPC from scratch for a brand that had never advertised before, growing revenue by 8.4% while achieving an industry-leading 14% ACOS that improved every single month.
Challenges
Zero PPC advertising history. 25 years in business with no paid advertising, starting from a blank slate.
Organic growth plateauing, with low single-digit month-on-month revenue increases with no external driver.
High-intent Amazon search traffic being captured by competitors, completely unchallenged in sponsored placements.
No paid advertising infrastructure, no campaign history, no keyword data, no bidding baseline to build from.
Solution
Built a full PPC advertising infrastructure for the first time in the brand's 25-year history. Launched with precision and scaled with confidence.
Built the full campaign structure from scratch, covering keyword research, match types and bid strategy, all calibrated for a mature brand with strong existing organic velocity.
Launched conservatively to build clean campaign history fast, without burning budget on untested placements.
Prioritised ACOS efficiency in month one to prove ROI before scaling any investment.
Expanded budgets in month two as campaigns demonstrated consistent profitable return. ACOS improved, not worsened.
Set TACoS targets from day one so every pound of ad spend was incrementally growing total revenue, not just attributed sales.
First 60 Day Results
Month-on-month growth from day one of engagement
Testimonial from Fresh Is Best
I just wanted to record a testimony for Strategzilla, an Amazon PPC agency run by Atif.
I own a pet food manufacturing company. We have been in business 25 years and never had to advertise before. It is a quality product that grew purely word of mouth. But as competition became stiff, we realised we needed to start advertising to stay ahead.
I received an email from Strategzilla and it stood out. It was professional and offered exactly the kind of service I had been considering, so I reached out and decided to work with them.
Almost a year later, they have done wonders for me. Rankings on Amazon have steadily increased, we are gaining new customers, revenue is up, and the team is incredibly professional. They meet with me every other week, provide detailed reports, and I can watch everything happening on the dashboard in real time.
They have helped with listings, graphic design, strategy, ad placement, and knowing when to take part in sales and incentives. Their experience has been immeasurable for my business.
I highly recommend Strategzilla. If you are looking to scale on Amazon, you really cannot go wrong.
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