Created a 6 month growth strategy to improve SEO, CVR, and PPC. Total sales increased by 2610% from the launch. The click-through rate (CTR) increased by 330.77% in 90 days, rising from 0.06% to 1.12%. Top 10 search volume rose from 1.7k to 7.7k.
Enhanced SEO performance by crafting benefit‑led, compliant copy enriched with high‑intent keywords to maximise discoverability.
Reduced wasted ad spend by refining targeting and launching additional campaigns designed to reach the ideal customer for each parent product.
Developed a customised strategy for each product, ensuring every ASIN had a clear, tailored approach to growth and
positioning, supported by upgraded A+ Content and a fully optimised
.
Established clear targets and strategic direction for every product, ensuring full utilisation of each ASIN’s potential.
Implemented a content‑first strategy to improve CVR, shifting focus from features to benefits and redesigning assets to align with the brand’s tone and identity.
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