Total sales increase 56.7% in 3 months while TACoS decreased 22.34%. PPC sales increase 72% while ACoS decreased by 44.27%.
Challenges
Challenges
TACoS were increasing month over month.
The CVR and session was dropping month over month.
Reviews were below 4.3 stars which is reducing CVR more.
Lack of growth strategy as brand should be repeat customers.
Solution
Created 6 months strategy to improve SEO, CVR and PPC. Total sales increase 56.7% in 3 months while TACoS decreased 22.34%. PPC sales increase 72% while ACoS decreased by 44.27%.
Created customized strategy for each product as brand had 3 Parent ASIN.
Optimise all listings for better SEO, rewrite copywriting to focus more on why we are better and benefit of the product.
Content strategy is a core solution for a better CVR. Focus more on benefits rather than features. Redesign everything according to brand tone.
Focus on reducing wasted ad spend, Launched more campaigns to reach ideal customers. Created targets and strategies on each parent product to fully utilise the each product
Work with founder to start improving reviews which were biggest challenge to increase CVR.
Testimonial from CEO
We have been selling on Amazon for a while, but our account was not growing and we were not turning a profit. Strategezilla has helped us grow topline and is keenly focused on helping us make a profit. They understand not all small budgets are created equal. They are incredibly responsive and go above and beyond what they need to do.
They have helped us grow visibility and awareness on Amazon that has rippled over to other channels we sell. Truly wonderful partners. Other companies treat all small businesses the same. But in the world of small business, size matters.
A company making $1m and $200k in annual sales have different needs and budgets. Strategezilla understands this and tries to work with me and my budget constraints. It is a refreshing welcome in the startup world where there are so many people looking to take advantage of you as a small business.
Atif and his team have been wonderful partners. They have taken the time to get to know me and understand my needs at this stage of my small business. I am grateful for their guidance and would highly recommend them to anyone looking to grow on Amazon.
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First 3 months PPC sales increase 83%, Total sales increase 166% while TACoS decreased 5.43%.
