In the first 3 months, the total sales increased by 98.9%, TACoS increased by 0.62%, PPC sales increased by 160% and ACoS decreased by 6.4%
Challenges
Challenges
TACoS were increasing month over month.
The CVR and session was dropping month over month.
Reviews were below 4 stars which is reducing CVR more.
Lack of growth strategy as brand has accessories to sell with the product.
Solution
Created 6 months strategy to improve SEO, CVR and PPC. Total sales increased by 98.9%, TACoS increased by 0.62%, PPC sales increased by 160% and ACoS decreased by 6.4%
Created customized strategy for each product
Optimise all listings for better SEO, rewrite copywriting to focus more on why we are better and benefit of the product.
Content strategy is a core solution for a better CVR. Focus more on benefits rather than features. Redesign everything according to brand tone.
Focus on reducing wasted ad spend, Launched more campaigns to reach ideal customers. Created targets and strategies on each parent product to fully utilise the each product
Work with founder to start improving reviews which were biggest challenge to increase CVR.
Testimonial from CEO
I am Matt, the CEO of Drone Clone. Over the past few years, our company had rapid growth so we couldn’t keep up with Amazon’s PPC demands in-house anymore. There was just too much data to analyze, keyword research, bid structure and strategy were way too time-consuming. After bringing strategzilla on board, we had over 100% growth and a significant reduction in ACOS within a few months. We really appreciate the value they bring to our team with everything they do and conduct themselves. It is clear to me that Strategzilla is truly invested in our success.
We have worked with an agency in the past where they will charge a percentage of the ppc spend which gives them the incentive rather than us but with Strategzilla it’s different. Their structure is directly incentivized to us as their pay is directly linked to PPC revenue.
They are not just focusing on ad spend but also generating revenue so the more we make the more they make. They are truly invested in our success. They are always willing to go above and beyond with all the resources they have at their disposal to use them as extensions to our team. For example, we don’t have an in-house content team but they do. They have helped us with product listings, keyword research, improved conversion rate and so much more. It’s really a true partnership and they are 100% committed to helping us grow.
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We increased the newly launched brand from $2391 to 70k in the first year.
