$275101 increase in first 8 weeks which is 20% increase. YoY: $4.7millions sales increased in Q1+Q2.

Challenges

Challenges

Best selling products losing market share from lesser competitors.

TACoS were increasing while sales are same.

Organic ranking were dropping compare to previous years and months.

Not able to grow newly launched products in the brand.

Solution

Created 6 months strategy to improve SEO, CVR and PPC. $275101 increase in first 8 weeks which is 20% increase. Increased session by 46k within 4 weeks.

Created customized strategy for each product as brand had over 10 Parent ASIN.

Optimise all listings for better SEO, rewrite copywriting to focus more on why we are better and benefit of the product.

Content strategy is a core solution for a better CVR. Focus more on benefits rather than features. Redesign everything according to brand tone.

Clear TACoS target on product level, focus more on getting organic ranking. Restructure the PPC strategy and campaigns. Started covering all placements to dominate each product.

Increase sales by understanding each product and increasing spending on each product because it already had good conversion. Resulted increased session by 46k within 4 weeks.

Testimonial from CEO

We own a portfolio of household cleaning brands with a focus on American Made and 8 figures in revenueon Amazon US. We are growing significantly and continuing to expand our product selection. Strategzillais a key partner. No one gets more of my time than them, because I see the best ROI on the time and capital I invest working with them. Before we hired Strategzilla, our best-in-class products were losing market share to lesser competitors as our RoAS was decreasing andTACoS increasing. We were struggling to get the proper traction with product launches. We were not holding organic keyword rankings wehad previously held for years. We anticipated continual loss of market share and cannibalization by lesser products resulting in a net loss toall our customers.Strategzilla is not only highly competent and incredibly knowledgeable about Amazon, but they have a winning mindset and extreme focuson data.

The combination of their skills and approach to Amazon guarantees a strong ROI on my time and capital I spend with them. Ontop of that, they’re genuinely great to work with – people I would totally enjoy a pint with when not nerding out on Amazon.Within weeks of engaging Stategzilla, they totally rebuilt my Sponsored Products, Sponsored Brands, and Sponsored Display campaignsfollowing best-in-class practices, driving revenue growth, keyword ranking improvements,and carefully controlling traffic and conversionsto stay within target KPI’s.We have consistently been beating our targets week-over-week. On top of all that, Strategzilla has reworked the copy and content on all ofour listings, increasing CVR and representing our brands more appropriately for our customer audience. We are even building outreporting dashboards to monitor the health of our Amazon business so we can act proactively versus reactively, something we have neverhad the luxury to do before.Strategzilla acts like a partner rather than an agency.

They continually choose the best path and direction for our brands, even when it maynot be the fastest path for them to profit on our account. They realize that long term, a partnership is far better for everyone, but onlywhen a partner drives true value, which is why few other agencies work like them.Strategzilla’s focus on data is key to our success and why we work so well together.There is no guesswork in what they do. We establish experiments, test them, and iterate untilwe see success. This approach will guarantee continued improvement and optimization,week-over-week, month-over-month, and year-over-year.I look forward to a long partnership with Strategzilla.

Outside of the fact that I selfishly would prefer to hoard all of Strategzilla’s time for my business, I would not only recommendStrategzilla to anyone, but would say they are likely the single best asset your business can invest in.If Amazon sales account for a significant percentage of your revenue and you intend to stay, build and deepen your moats, grow, beatKPI’s, and ensure your business’ on-Amazon marketing is highly optimized, Strategzilla is a perfect potential partner.

Strategzilla had to twist my arm to write this review because I genuinely don’t want to share them. I really cannot say anything negativeabout our experience and partnership other than that I am jealous they get to have all the fun nerding out on our data while I have toactually run the business.

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In the first 3 months, the total sales increased by 98.9%, TACoS increased by 0.62%, PPC sales increased by 160% and ACoS decreased by 6.4%