What is Amazon Premium A+ Content? The days of Amazon listings being limited to a simple product description, five bullet points, and eight images are long gone. Vendors have had to become more strategic and intriguing as the platform and the number of sellers has expanded in order to boost the chances that buyers will purchase their products.
What if we told you the cost of something that’ll help you do both – enhance the buying experience + create a dynamic view of the product? It’s not surprising that Amazon frequently sets a high standard when it comes to enhancing its customers’ shopping experiences.
What is Amazon Premium A+ Content?
The core idea and design of Amazon Premium A+ Content, also known as A++ Content, is similar to basic Amazon A+ Content, but it has higher graphics, HD videos, and interactive features. It was first introduced in 2016, and only some of the huge brands had access to it.
Are you wondering what the features of Premium A+ Content are?
- Interactive hover hotspot modules
- Mobile-friendly and voice-friendly product page
- Enhanced comparison charts
- Multiple video modules
- Carousel modules
- Larger images on the detail page
- Q&A module
How do I get Premium A+ Content on Amazon?
If you are an Amazon seller who’s always looking for ways to increase your sales on Amazon, improve your listings’ conversion rate, and get more discoverability, then this newly launched Premium A+ Content is the right thing for you, as it significantly boosts the listing page conversion rate by 20%. To have access to this Premium A+ Content you must meet the following criteria:
- All of the ASINs in your product catalogue must contain a published A+ Brand Story
- Once you get it done, you must have at least 15 A+ Content project submissions in “Approved” status within the past 12 months – you have to be well-versed when it comes to the Premium A+ Content.
How much does A+ Premium cost?
Amazon strategic vendors are charged for Premium A+ content, which is invite-only and comes at a steep price. Costs for Amazon A+ Content range anywhere from $250K to $500K. You may have to pay additional fees for obtaining robust pictures, creating projects, and content creation.
Conclusion:
We believe you should make the most of whatever content tool ultimately works best for your brand. Brand owners can maximize consumer attention and sales by using premium A+ content as a powerful marketing strategy. Although creating Premium A+ content may require an upfront investment of your time and money, that investment is great for the longevity of your brand and products. What are you waiting for? Take advantage of this feature if you have registered your brand with Amazon.
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